The Consumer Electronics Show (CES) held in Las Vegas each January usually indicates the upcoming trends for the tech sector throughout the year. Now that this year’s exhibition has come to a close, it appears that 2025 is poised to be the year of smart glasses.
For the past two years, AI has been the focus of tech news, but the unveiling of a multitude of AI-driven eyewear technologies in recent months—including many debuting at CES 2025—could suggest that it’s time for XR to take center stage.
AI seems to be infiltrating virtually every sector represented at CES 2025—from sports and fitness to gaming, automotive, fintech, and sustainability—indicating that some level of AI integration has become a mandated characteristic rather than a mere enhancement in new consumer technology products.
AI-powered smart glasses are not a fresh consumer offering. For instance, Meta released its initial Ray-Ban Stories smart glasses back in 2021. Nevertheless, CES has highlighted that with this year’s advanced lineup of AI-integrated wearables, any smart glasses that fall short in augmented functionality could now be regarded as lagging in innovation and capabilities. The swift rise in popularity of AI wearables suggests that immersive technologies like AR are likely to achieve unprecedented mainstream acceptance.
With that perspective, we’ve compiled a summary of the most noteworthy XR product announcements and releases from CES 2025, providing a thorough look at the most recent developments within augmented, virtual, and mixed reality (collectively known as “XR”).
Smart Glasses & Augmented Reality
XREAL Launches One Series AR Glasses with Cutting-Edge Features at CES 2025
XREAL launched its XREAL One Series AR glasses at CES 2025, comprising the flagship XREAL One Pro and modular XREAL Eye camera. These glasses incorporate the proprietary X1 Spatial Computing Chip, featuring a 57-degree field of view (FoV) for the One Pro and 50-degree FoV for the standard One. The advanced flat-prism optical architecture of the One Pro presents an engaging cinematic viewing experience within a slim, lightweight design.
Other features include customizable interpupillary distance (IPD), TĂśV Rheinland certifications for eye safety, and audio engineered by Bose. The modular XREAL Eye camera allows for first-person video capture and is set to facilitate multimodal AI functionalities later this year. The One Pro is priced at USD $599; pre-orders are available with shipping expected by Q2 2025. Demonstrations illustrated immersive applications for entertainment and productivity.
Halliday Launches Chic Smart Glasses Featuring Proactive AI and Innovative Display
Halliday introduced its stylish smart glasses, combining vintage aesthetics with state-of-the-art technology. Equipped with the DigiWindow, a 3.6mm near-eye display unit, these glasses project a personal 3.5-inch virtual screen that’s only visible to the user, providing crisp visuals even under bright sunlight. Weighing merely 35g, they reportedly offer 8-12 hours of battery life and can accommodate prescription lenses for adaptable daily usage, per the company’s claims.
These glasses come with a ‘Proactive AI Agent,’ engineered to analyze dialogues, predict user requirements, and deliver live insights. Halliday noted that features comprise instant language translation (for up to 40 languages), navigation, voice-to-text note-taking, notifications, and a subtle teleprompter. Users can manage functions via a touch-sensitive frame or a ring equipped with a built-in trackpad.
The new smart glasses are slated for shipping by March 2025, priced between USD $399 and $499, and have already debuted on Kickstarter. These contemporary glasses also provide users with a refined alternative to the trending Ray-Ban Meta smart glasses (which notably lack any display) as part of the expanding AR eyewear market.
RayNeo Reveals New AR Glasses Collection
RayNeo unveiled three new AR products during CES 2025: the top-tier RayNeo X3 Pro, the lightweight RayNeo Air 3, and the content-focused RayNeo V3, all aimed at merging accessibility with progress in augmented reality. The X3 Pro utilizes RayNeo’s innovative micro-LED optical engine, achieving a brightness of 2,500 nits, along with lively color accuracy and clarity made possible by Applied Materials’ waveguide technology. It features a dual-camera arrangement that allows AI-enabled capabilities like hand tracking and SLAM.
The Air 3 boasts a 154% sRGB color gamut, 109% NTSC color coverage, and an advanced birdbath display for immersive viewing. It incorporates dual-opposing acoustic chambers and TĂśV Rheinland-certified eye comfort for prolonged usability. The V3, equipped with a 12MP HDR camera, aids content creation with integrated audio capture and AI tools. The X3 Pro and Air 3 are anticipated to launch in mid-2025, while the V3 is set to debut later on.
Rokid Display AR Spatial, Rokid Glasses, and Smart Tour Offerings
Rokid showcased its newest AR offerings and solutions, including the AR Spatial, Rokid Glasses, and Smart Tour Solutions. These products exemplified Rokid’s commitment to making augmented reality applications accessible and impactful across entertainment, productivity, and cultural experiences.
The AR Spatial, a comprehensive kit that combines the Rokid Max 2 glasses and Rokid Station 2, presents a 300-inch micro-OLED display along with intelligent myopia and pupillary adjustment features. Rokid Glasses, weighing just 49 grams, merge AI and AR functions for language translation, object identification, and real-time navigation. The company also introduced its Smart Tour Solutions, using AI and AR to enhance tourism with 3D holographic guides and virtual recreations, implemented in iconic locations like the Forbidden City.
AeroBand and Rokid Integrate AR for Music Education and Performance
AeroBand and Rokid revealed a collaboration designed to transform music education and performances utilizing augmented reality. Through the integration of AeroBand’s smart guitar and PocketDrum with Rokid’s AR Spatial glasses, users can engage with real-time chord diagrams, drum patterns, and dynamic visual effects for an enriched and interactive learning experience in augmented reality. The AeroBand Guitar boasts silicone strings for straightforward chord learning, nine tone options, and a portable design, while the PocketDrum offers a virtual drumming experience.
Virtual Reality
Roto VR’s Explorer Chair Enhances VR Immersion
Roto VR introduced its Roto VR Explorer chair, a motorized gaming chair custom-built for VR users. Featuring patented “Look & Turn” technology, the chair can rotate up to 21 times per minute based on head movements detected by a Bluetooth-connected tracker. This dynamic alignment aids in eliminating motion sickness by coordinating visual and inner-ear cues. Compatible with Meta Quest headsets and other VR devices, support for Apple Vision Pro is also expected soon.
The chair enhances immersion with an in-seat haptic feedback system that delivers vibrations to simulate in-game effects like explosions. Additionally, it offers height adjustment, a footrest, and integrated headset charging. Designed for serious VR gamers, the Explorer is compatible with over 400 Meta Quest applications and is priced at USD $799. Pro upgrades are anticipated to arrive in August 2025.
NVIDIA Expands GeForce NOW to XR Devices, Including Apple Vision Pro and Meta Quest
NVIDIA, in partnership with Apple, Meta, and ByteDance, announced expanded support for GeForce NOW on Apple Vision Pro, Meta Quest 3/3S, and Pico mixed-reality devices. This enhancement allows these XR platforms to function as immersive gaming theaters, enabling users to stream AAA titles on expansive virtual screens. The experience accommodates gamepad-compatible titles and leverages RTX and DLSS technologies for superior visual quality with minimal latency. Users will have access to the cloud gaming service via the GeForce NOW browser at play.geforcenow.com beginning later this month with the 2.0.70 app update. The announcement underscored NVIDIA’s ongoing commitment to integrating XR technologies into the gaming ecosystem.
Disguise, Nikon, and MRMC Collaborate to Enable Brands to Generate Immersive Content
Disguise formed a partnership with Nikon and MRMC to unveil the “Studio Extreme” activation during CES 2025. This activation, featuring Studio Pro from Disguise, provided a turnkey virtual production solution that allowed participants to deliver live weather reports set in a simulated Las Vegas scenario, illustrating how brands can produce high-fidelity content for advertisements and live broadcasts.
The activation showcased the amalgamation of virtual and augmented reality workflows alongside cutting-edge virtual production technology, featuring MRMC’s StudioBot robotic camera system, RED Komodo 6K cameras, and advanced lighting and audio configurations.
OPTIX Presents EPIC 50 AR Waveguide Module and 8K VR Foveated Rendering Feature
OPTIX, a Beijing-based company specializing in optical technology, launched two major innovations at CES 2025. The first is the EPIC 50 AR waveguide module, delivering a 50-degree field of view (FoV) along with full-color, high-efficiency display capabilities. This module is designed to enhance visual clarity and broaden the functionality of consumer-focused AR eyewear.
Moreover, OPTIX upgraded its 8K VR Pancake Module to feature foveated rendering. This technology employs eye-tracking to optimize GPU performance, maintaining full 8K resolution while increasing adaptability. The module boasts a 115-degree FoV and integrated diopter adjustment, which, according to OPTIX, rivals Apple’s Vision Pro in overall performance.
DPVR Unveils P2 Vision Headset and XR Innovations
DPVR introduced the P2 Vision headset at CES 2025, accompanied by established VR solutions tailored for healthcare, education, and entertainment sectors. The P2 Vision, featuring Ganzin’s Aurora II eye-tracking module, boasts a tracking error of less than 1.5°, along with customizable IPD and a lightweight construction for increased comfort. With SDK support and extended battery life, the P2 Vision addresses diverse needs in healthcare, education, and entertainment applications.
Additionally, DPVR showcased its E-Series headsets, with highlights including the E4 Arc featuring Ultraleap hand-tracking, as well as VR arcade systems like Virtual Rabbids and Godzilla Kaiju Wars VR. In healthcare, DPVR demonstrated realistic surgical simulations with a focus on stoma care training.
Mixed Reality
Play For Dream Introduces Android-Based MR Spatial Computer
Play For Dream Technology launched its Play For Dream MR headset, an Android-operated spatial computer that offers eye-tracking, automatic IPD adjustment, pancake lenses, and realistic visuals. Powered by the Snapdragon XR2+ Gen 2 processor and featuring an 8K microOLED display, the device integrates Tobii’s XR5 eye-tracking technology and is often likened to Apple’s Vision Pro headset. Some attendees even dubbed it the “Android Vision Pro.”
Play For Dream demonstrated both consumer and B2B solutions on the headset, covering various sectors such as healthcare, education, and aviation. The device was met with substantial acclaim from attendees and the media throughout the week for its performance in hardware and software. The Play For Dream MR is scheduled for release in the U.S. in March 2025.
Sony Launches XYN Platform for Spatial Content Development
Sony revealed XYN (pronounced “zin”), its innovative software and hardware solution aimed at spatial content creation. The XYN ecosystem features the XYN Headset (a 4K OLED-equipped AR/VR prototype, of which an early version was actually demonstrated at last year’s CES), XYN Spatial Capture for creating photorealistic 3D assets, and XYN Motion Studio, which improves motion capture accuracy via Sony’s mocopi sensors.
Targeting sectors such as gaming, animation, and industrial design, XYN streamlines 3D workflows with tools designed for creating virtual objects, environments, and motion data. In collaboration with Siemens, Sony also showcased the headset’s applications in the industrial metaverse, enabling processes like immersive 3D modeling. Although the XYN Headset remains a prototype, Siemens has reportedly initiated pre-orders for its variant, with a price tag of USD $4,750 for end users.
Soliddd Launches Vision-Restoring Smart Glasses for Macular Degeneration
Soliddd showcased its SolidddVision smart glasses, claiming to be the first vision correction technology tailored for macular degeneration. The glasses employ proprietary lens arrays, dual-camera systems, and AI-driven software to project over 100 focused views onto intact regions of the retina, enabling the brain to create a full-field, 3D image with enhanced clarity.
These easy-to-wear glasses demonstrated significant advantages in clinical evaluations, including a 50% enhancement in reading capabilities for a substantial number of participants. Backed by medical specialists, this technology has been characterized as transformative for those suffering vision loss. SolidddVision aims to reach over 200 million people worldwide with low vision, pledging to enhance daily experiences of individuals affected by macular degeneration.
Even Realities Showcases G1 and G1B Smart Glasses
Although not exactly a new announcement, Even Realities is still noteworthy regarding smart glasses exhibited at CES 2025. The company displayed its G1 smart glasses, which have been available for several months, alongside a G1B variant. Both versions are equipped with waveguide displays featuring a 25-degree field of view, and they connect with smartphones to provide real-time navigation, translation, and captioning features. With a design that prioritizes comfort and noted modular repairability, the glasses start at USD $599.
XR Enabling Technologies
XREAL Collaborations and Partnerships
Alongside its showcase of the XREAL One Series AR glasses and Beam Pro handheld spatial computing device, XREAL highlighted multiple pivotal partnerships at CES. Notable collaborators include BMW, Google, Qualcomm, Bose, T-Mobile, and Mawari, each enhancing the XREAL product lineup with unique capabilities. The company also declared a distribution partnership with AT&T, making the XREAL One glasses available through its online store this month.
BMW Launches Panoramic iDrive with Advanced HUD Technology
BMW introduced its Panoramic iDrive system, integrating spatial computing into automotive experiences. A key feature of the system is the “Panoramic Vision” element, which offers a windshield-wide display projecting tailored content for drivers and passengers alike. Additionally, an optional 3D Head-Up Display (HUD) integrates navigation and assisted driving visuals directly within the driver’s line of sight. Powered by BMW’s Operating System X, the system enhances driver engagement with customizable modes and natural language processing through an integrated Large Language Model (LLM).
Razer Unveils Groundbreaking Gaming Innovations
Razer presented its Immersive Ecosystem, combining THX Spatial Audio, Chroma RGB lighting, and Sensa HD Haptics to create immersive gaming experiences. The company’s showcase included the Razer Handheld Dock Chroma, designed to convert mobile devices into gaming consoles, PC Remote Play for streaming high-resolution PC games onto mobile devices, and the Razer Blade 16 gaming laptop, fitted with NVIDIA GeForce RTX 5090 GPUs in an ultra-slim design. Razer underscored its dedication to merging high-performance hardware with immersive features to elevate gaming into a “truly immersive experience.”
Aledia Reveals MicroLED Technology for Enhanced AR Experiences
Aledia introduced its 3D GaN-on-Si microLED platform, which promises thinner, brighter, and more energy-efficient displays for augmented reality applications. According to the firm, its microLED platform provides enhanced brightness, directionality, and resolution, tackling core issues in AR hardware such as energy use and size.
With a USD $200M microLED production facility located in Grenoble, France, Aledia intends to scale up cost-efficient manufacturing for the mass adoption of AR smart eyewear and displays. The company’s president and CEO, Pierre Laboisse, even boldly stated that by the next CES, OLED and LCOS will be “phased out” in favor of Aledia’s “superior” microLED technology. We’ll have to wait for next year to determine if this prediction holds true.
Innoactive Presents Omniverse XR Streaming on Apple Vision Pro
Innoactive debuted XR Streaming for Apple Vision Pro, capitalizing on NVIDIA Omniverse to allow for real-time collaboration and photorealistic 3D rendering in digital twin workflows. The firm’s spatial streaming solution combines hybrid rendering and OpenUSD, facilitating the streaming of large datasets with clarity and precision. Innoactive demonstrated immersive applications such as design evaluations and efficient system layouts across various sectors, including automotive and pharmaceutical manufacturing.
