OPTIX Broadens International Presence with Optical Innovations in AR/VR
As the international XR sector gears up for a summer filled with groundbreaking advancements, optical technology firm OPTIX is poised to prominently feature its cutting-edge AR and VR optics offerings at three significant industry events this June: AWE USA in Long Beach, California, Viva Technology in Paris, France, and Laser World of Photonics in Munich, Germany.
This active participation builds upon OPTIX’s impressive trajectory following CES 2025 earlier this year and signifies a growing initiative by the company to provide high-quality, scalable optics solutions to XR hardware manufacturers around the globe.
OPTIX Enters the International Arena
Since its emergence from stealth mode less than three years ago, OPTIX has consistently broadened its capabilities and product offerings, raising USD $15 million in funding, establishing its own lab and production methods, and rolling out sophisticated optical modules for both AR and VR headsets.
At AWE USA 2025 and VivaTech, OPTIX will feature its two premier products:
- The 2D EPIC 50 AR Waveguide, crafted for lightweight AR eyewear with an expansive 50° field of view.
- The 8K VR Pancake Module, delivering binocular 8K resolution with a 115° FoV, broader and clearer than Vision Pro.
OPTIX’s engagement in these events underlines its commitment to strengthening relationships with consumer tech businesses and enterprise clients throughout North America and Europe, as it seeks to enhance its participation in the supply chains for next-generation immersive technologies in these regions.
What’s Changed Since CES?
While the product showcase at AWE and VivaTech will resemble what was unveiled at CES earlier this year, the company has teased additional enhancements in anticipation of the June presentations.
On the VR front, OPTIX’s proprietary eye-tracking and foveated rendering technologies aim to lower GPU demands while preserving 8K visual fidelity, improving efficiency for mobile and tethered VR applications.
For AR, the newest iteration of the company’s 2D EPIC 50 AR waveguide module achieves higher efficiency with 7,000 nits peak brightness, enhanced contrast, and production readiness, as the company moves towards its ambition of enabling widespread adoption of smart glasses.
US + EU Focus Represents OPTIX’s Global Ambition
Even though AWE, VivaTechnology, and Laser World of Photonics occur on different continents in the same month, OPTIX’s participation in these events emphasizes the company’s strategic aim to reach both North American and European XR markets simultaneously.
In the US, the optics business is aiming to initiate discussions with ODMs/OEMs focusing on:
- Mixed reality headsets
- AI-enhanced AR smart glasses
- Wearable displays for enterprise and consumer markets
In Europe, OPTIX strives to establish itself as a dependable, scalable optics partner for both headset manufacturers and enterprises, navigating an increasingly intricate global supply chain. This comes in response to recent shifts in trade dynamics that have prompted some EU-based immersive tech firms to diversify their supplier rosters or reevaluate reliance on established US-aligned vendors.
The company’s expansive global strategy aligns with current trends in the optics sector, where hardware choices are increasingly shaped by geopolitical factors and supply chain reliability.
“There’s a growing interest from European XR hardware creators looking for nimble, optics-centric partners with a robust optics background who can swiftly adapt to changing market forces. Our aspiration is to be a reliable technical ally with a long-term dedication to the region,” stated Kristen Wang, Co-founder and Head of Corporate Development at OPTIX.
“Europe holds significant strategic importance for us—not solely in terms of business, but in cultivating enduring partnerships with firms that appreciate quality, transparency, and consistent product development,” Wang elaborated. “In the AI era, what are termed ‘AI glasses’ will inevitably evolve into AR glasses. In the VR space, competition is intensifying with differentiation in pancake solutions among vendors. As the adoption of immersive tech expands across the region, we remain committed to providing class-leading optics performance that sets benchmarks in the global marketplace.”
Continuous Progress & Long-Term Vision
Looking ahead, OPTIX has indicated that it is not merely refining existing modules but also diligently researching and creating advanced optics technologies.
The company has articulated a straightforward aim: to deliver remarkable optics that balance state-of-the-art performance with large-scale manufacturability. For further details about OPTIX, click here.
