Mindshow, an innovative CG animation firm that is dedicated to turning creative intellectual property into studio-quality productions, has announced the launch of its virtual production platform along with the hiring of David Baron as Chief Operating Officer.
Mindshow’s platform blends real-time rendering with asset ingestion and character animation tools that are available throughout the entire production workflow—from storyboarding to the final output—allowing for real-time animation that enhances the value of existing brand intellectual property.
Using Mindshow, directors can immerse themselves in virtual studio environments through mixed reality (MR) and virtual reality (VR) headsets, such as the Apple Vision Pro and Meta Quest devices, to immediately access a versatile toolkit that provides complete creative freedom, as per the company’s claims.
“Every animation phase necessitates a specialized tool—from assets to previsualization to rendering and evaluation. This technical division stifles creativity, resulting in lost time and money for production teams,” states Sharon Bordas, CEO of Mindshow. “Mindshow is specifically designed to unify a growing array of virtual production functionalities as swiftly as cutting-edge content tools and technologies emerge, ensuring that studio-quality animation becomes instant and user-friendly through a single platform.”
Notable features and functionalities of Mindshow comprise:
- Advanced Voice Integration: Proprietary lip-sync technology transforms pre-recorded audio into stylized animated facial expressions and character movements.
- Virtual Studio Cameras: Directors can capture unlimited perspectives with multiple cameras utilizing industry-standard lens specifications, allowing for iterations and immediate review.
- Seamless Motion Capture (mocap): Produces real-time character expressions utilizing industry-standard mocap suits alongside rapidly evolving camera tracking technologies like Meta Quest.
- Asset Integration Pipeline: Existing character libraries can be effortlessly transformed into 3D models rigged for performance, optimizing the value of brand assets.
Powered by Unity’s real-time engine, Mindshow brings enterprise-scale virtual production resources within the reach of Unity’s vast developer community.
Streaming Expert Joins Executive Team to Expand Enterprise Solution
Alongside the launch of its virtual production platform, Mindshow revealed the addition of streaming expert David Baron as COO, an appointment that signifies the company’s commitment to scaling its enterprise software solution. Baron, a founding executive at Hulu, has also held key positions at Fox Digital Media, Paramount, and Microsoft, contributing decades of expertise in media innovation, according to Mindshow.
“The moment content distribution reached a pivotal turning point with streaming offering content libraries to viewers instantly, Mindshow aims to replicate that accessibility in the creation process,” Baron mentioned. “Brands can transition from idea to execution within a single production cycle, evolving characters into multi-platform entities across social media, streaming services, previsualization, and beyond. This fundamentally alters the animation industry economics.”
Global Brands Leveraging Mindshow’s Real-Time Animation Services
Mindshow emphasized that these newly announced achievements build upon the company’s reputation for delivering “high-quality animation at unmatched speed and efficiency,” collaborating with entertainment brands and studios such as Mattel, ESPN, Netflix, Pepsi, and Original Pictures.
“The future of animation rests on intelligent production technology that scales alongside creative aspirations,” Bordas stated. “What keeps Mindshow ahead for global brand partners? We’ve embraced VR not solely as a consumer experience but as a groundbreaking enterprise tool revolutionizing the animation landscape.”
For further details on Mindshow and its virtual production platform, please visit the company’s website.
