Shader, a tech platform that combines augmented reality (AR) and AI for enhanced video calls, streams, and content creation, has today revealed the debut of Shader Playground, an on-the-fly AI effects development platform.
Shaderâs platform facilitates the simplification of intricate visual creation for non-specialists eager to construct richer experiences for video calls, streaming, and content creation. Focused on user engagement, the firm’s technology seeks to address the challenging task of retaining character consistency while also capturing the nuanced traits and micro-expressions that embody an individual’s distinct essence.
With a team adept in developing social products for firms including Snapchat and Meta, alongside gaming and XR initiatives for Blizzard and WANNABY, Shader strives to democratize AR creation. The companyâs AI toolset enables users to create filters, VFX, and lenses through straightforward text and voice commands via the Shader platform, accessible on iOS and the web.
âWeâre looking closely at user habits and noticing that Gen Z and Gen Alpha are all about innovative communication styles with digital avatars. Thereâs a genuine enthusiasm for the ability to create in real-time using just phone cameras. This drives us to pursue further innovations and consider how our technology can become even more sociable, potentially establishing our own communication platform to generate AI-fueled filters, effects, backgrounds, and masks in real-time,â expressed Darya Sesitskaya, co-founder and CEO of Shader.
With Shader Playground (named the âWEB Playground Platformâ by the company), users can enhance camera experiences and video scenes in distinctive styles or develop digital personas that replicate their expressions in real-time with concise prompts.
Shader has indicated it is enhancing cross-platform offerings with generative AI and augmented reality to revolutionize digital interactions and self-expression. The company claims that the launch of its WEB Playground Platform is a crucial milestone towards what it dubs its âShader Social Scenographic vision,â where video calls seamlessly integrate AR features.
âShaderâs recent technological advancements are paving the path for an innovative platform that will transform immersive experiences. As co-founder and CTO, my goal is to create a robust engineering team and offer strategic guidance, drawing on over 12 years of industry expertise,â commented Greg Karlin, Shaderâs newly appointed Co-Founder and CTO, and former Monetization Lead at Instagram.
Shader also noted it is actively working on the incorporation of its effects into video streaming services like Discord and Twitch and is calling for beta testers to begin utilizing its AR Creator SDK. For additional details on Shaderâs SDK and API, click here to discover more about Shader and its newly launched WEB Playground Platform for AI-assisted AR content creation, please visit the companyâs website.
