Cloudinary, an image and video management service operating from the cloud, has unveiled its latest offering, Cloudinary 3D, a tool aimed at helping e-commerce businesses craft and maintain interactive 3D visuals, augmented reality (AR) content, and remarkably realistic product imagery.
With Cloudinary 3D, companies can generate various visual asset renditions from a single 3D model, including interactive AR applications, 3D viewers, and product configurators, all without needing any specialized 3D knowledge. Designed to streamline the content creation process and cut costs, Cloudinary emphasized that Cloudinary 3D automates workflows to allow for quicker content production, boost customer interaction, and potentially decrease product return rates.
By facilitating the creation of engaging experiences, Cloudinary 3D empowers brands to produce high-resolution visual content more swiftly by converting 3D models into photorealistic images and videos. Additionally, this innovation may diminish the necessity for expensive photoshoots and customization, enabling brands to launch products more efficiently and economically, as noted by Cloudinary.
“We are convinced that immersive 3D content represents the future of e-commerce, and Cloudinary 3D makes it attainable for all businesses, small and large,” commented Yair Miranda, General Manager of Cloudinary 3D. “By fulfilling our promise to empower brands to craft remarkable digital experiences, Cloudinary 3D enables businesses to significantly streamline their processes and adjust their market approaches—all while reducing costs and complexities.”
Referring to its own findings, Cloudinary reported that immersive product content can nearly halve cart abandonment and reduce return rates by about one-third. Moreover, by allowing customers to examine every facet of a product (including size, texture, and design) through interactive 3D viewers and augmented reality features, customer dissatisfaction and return incidents can be minimized, according to the firm.
Key features of Cloudinary 3D encompass:
- Engaging 3D and AR product interactions: Allow customers to examine products from every perspective and envision them within their own environment, increasing buyer trust.
- Customized shopping experiences: Make it possible for customers to investigate options in color, material, and design.
- High-resolution visuals: Produce premium images and videos straight from 3D assets.
- Easy developer integration: API-first design facilitates smooth integration with existing workflows, as per Cloudinary.
For further details on Cloudinary and its newly introduced Cloudinary 3D platform, please visit the company’s site.
