 XREAL, a company that offers AR glasses for consumers, recently announced that it has shipped a total of 350,000 AR glasses so far. They also mentioned that they expect to hold approximately 45% of the global market share for AR glasses at present. If this prediction is accurate, XREAL claims that it will become the leading player in terms of both revenue and shipments in the AR glasses industry. Additionally, they assert that it would be the most popular and best-selling AR brand in the world currently.
Along with shipping up to 350,000 AR glasses to date, the XREAL Air series AR glasses are the best-sellers on Amazon under the smart glasses category. Furthermore, data from International Data Corporation (IDC) revealed that XREAL commanded a 51% market share of the AR market during Q3 2023. In fact, according to IDC, XREAL’s success actually accounted for 58% of the year-on-year growth in shipments for 2023 seen across the entire consumer AR market.
Taking into consideration these accomplishments, XREAL expressed that they not only highlight the triumph of their AR glasses but also the growing traction of the XREAL spatial computing brand in the expanding market for wearable displays. Moreover, these statistics serve to strengthen the company’s objective of making spatial computing accessible to consumer markets worldwide.
Commenting on the numerical figures, Chi Xu, the CEO of XREAL, expressed his excitement about reaching a significant milestone in their efforts to make AR wearable displays accessible to people worldwide. This achievement is expected to transform the way individuals experience various forms of entertainment such as video games, movies, and TV shows, as well as enhance their in-car entertainment experience and productivity at work or while traveling.
“Having established a significant presence in the worldwide market for wearable displays, XREAL is now in a more advantageous position to capitalize on market trends and reinforce its status as the top-selling brand for AR glasses and spatial computing globally. Its growth rate surpasses that of the entire industry.”
XREAL released in 2023, has further solidified the brand’s position in the market. With their sleek design and advanced features, these consumer AR glasses have gained popularity among users. XREAL is now recognized as a prominent player in the industry, thanks to its successful product launches and continuous innovation. launched globally in October 2023, offers a lightweight, comfortable, and more affordable device (compared to Apple’s Vision Pro or Meta’s Quest 3) that features Sony Micro-OLED displays that provide a virtual screen of up to 330 inches.
XREAL’s glasses are also compatible with leading gaming and streaming entertainment devices including Microsoft Xbox, Sony PlayStation, Nintendo Switch, Valve Steam Deck, ASUS ROG Ally, iOS and Android devices, PCs, and Macs. The company also noted that it will be bringing its XREAL Air 2 and XREAL Air 2 Pro devices to more countries in 2024.
Next week, XREAL will reveal its latest spatial computing hardware at CES 2024 in Las Vegas. The company will also provide additional information about their accompanying SDK for developers, claiming that it will have comparable spatial capabilities to Apple’s Vision Pro and Meta’s Quest 3.
